Measurable
Customer Success
We reject definitions of customer success that are exclusively about retention and lifetime value.
Instead, our members focus on the evidence of the impact of their products and services on their customers.
Our mission is to enable people in sales roles to prioritise measurable customer success in every conversation.
We call it Customer Success Selling.
Our vision is to transform B2B selling by building a global community of practice that is focused on salespeople's accountability for measurable customer success.
We reject definitions of customer success that are exclusively about retention and lifetime value.
Instead, our members focus on the evidence of the impact of their products and services on their customers.
We reject confrontational selling that is built around "overcoming objections" to "close the sale".
Instead, our members become skilled coaches, enabling multiple stakeholders to define success more accurately.
We reject the idea of pushing customers into decision timeframes that leave insufficient time to get things right.
Instead, our members take care to manage everybody's expectations to ensure "no surprises".
We reject conventional sales training approaches based on occasional "motivational workshops".
Instead, our members are committed to continuous improvement in every aspect of their professional selling.
We reject the idea of leaving people in sales roles unsupported and reliant on self-motivation.
Instead, our members are committed to support each other within our Community of Global Best Practice.
We reject the reliance on old-school personal meetings and manual sales processes.
Instead, we embrace remote selling and the technologies enabling us to collaborate with more stakeholders.
We reject the limiting beliefs that life experience has placed on too many people.
Instead, our members are committed to continual sales reset and improvement through sustained and deliberate practice.
We reject the assumption that sales team leaders don't have time to coach every team member.
Instead, we strongly encourage frontline salespeople to expect world-class coaching every week.
Peter Button is the Founder and Director of Sales Reset. Since starting his own sales training business in the mid-1980s, Peter has worked with hundreds of B2B sales teams in almost every industry sector.