Conventional Selling

Focus on closing deals

Sales Reset Selling

Accountability for defining customer outcomes accurately

Why do 61% of B2B buyers prefer a rep-free experience?

(Gartner, 2025)

It's not your salespeople. It's not their training. It's not even their effort.

After 40 years fixing this problem, I can tell you exactly what's wrong. Your salespeople are measured on getting orders. Your customers are measured on achieving outcomes. Until these align, buyers will keep avoiding sellers.

Here's what's changed. AI can now capture every customer conversation and transform it into documented outcome commitments. Not vague promises. Not hopeful intentions. Clear, measurable outcomes that both parties sign off on.

For the first time in my career of developing other people’s sales teams, salespeople can become genuinely accountable for helping customers define success, not just closing deals.

I call this Sales Reset. And once you see it in action, you'll understand why conventional selling is finished.

Let me show you.

Sales Reset Vision Workshop

I run workshops for organisations ready to transform their sales approach. In 90 minutes, you'll experience exactly how your customers should feel after every sales conversation: heard, understood, and confident about achieving their outcomes.

• Before your workshop: We’ll develop a brief collaboratively that shows we've genuinely understood your situation – exactly what your salespeople should do before meeting customers.

• During your workshop: Watch as our conversation transforms into clear, actionable documentation. No notes needed – AI captures everything that matters.

• After your workshop: You'll receive a complete summary with specific next steps – not generic recommendations, but actions tailored to your exact situation, in your words.

By experiencing it yourself, you'll know exactly what your customers should experience.

Who should attend: CEOs, COOs, Sales Leaders and other key stakeholders who know that customer complaints about unmet promises signal a systemic problem, not a training gap.

✅ This workshop is for you if:

• You're tired of your Customer Success and Operations Teams inheriting problems your Sales Team created

• You believe the best salespeople use coaching skills with stakeholders, not persuasion

• You've noticed that despite all the "digital transformation," selling hasn't actually transformed

• You're ready to be the first in your industry to get this right

❌ It's not for you if:

• You think more activity and better closing techniques will solve your revenue problems

• You believe AI is just for automating what you already do

• You’re looking for sales training quick fixes

• You need results this quarter (transformation takes time)