Measurable
Customer Success
We reject definitions of customer success that are exclusively about retention and lifetime value.
Instead, our members focus on the evidence of the impact of their products and services on their customers.
Coaching
Customers
We reject confrontational selling that is built around "overcoming objections" to "close the sale".
Instead, our members become skilled coaches, enabling multiple stakeholders to define success more accurately.
No
Surprises
We reject the idea of pushing customers into decision timeframes that leave insufficient time to get things right.
Instead, our members take care to manage everybody's expectations to ensure "no surprises".
Lifelong
Learning
We reject conventional sales training approaches based on occasional "motivational workshops".
Instead, our members are committed to continuous improvement in every aspect of their professional selling.
Community
of Practice
We reject the idea of leaving people in sales roles unsupported and reliant on self-motivation.
Instead, our members are committed to support each other within our Community of Global Best Practice.
Embracing
Technology
We reject the reliance on old-school personal meetings and manual sales processes.
Instead, we embrace remote selling and the technologies enabling us to collaborate with more stakeholders.
Deliberate
Practice
We reject the limiting beliefs that life experience has placed on too many people.
Instead, our members are committed to continual sales reset and improvement through sustained and deliberate practice.
Sales Team
Leader as Coach
We reject the assumption that sales team leaders don't have time to coach every team member.
Instead, we strongly encourage frontline salespeople to expect world-class coaching every week.
Peter Button
Founder and Leader, Sales Reset Community
Since starting his own sales training business in the mid-1980s, Peter has worked with hundreds of B2B sales teams in many industry sectors. Sales Reset is the product of these 40 years of experience.
Philip Caulfield
Sales Leadership Coach
Philip Caulfield is a highly experienced senior business leader. Philip plays a pivotal role in coaching sales team leaders to achieve sales results reliably, giving businesses confidence to invest.
Jean Button
Sales Reset Administrator
Jean Button looks after all of the back office functions at Sales Reset. Jean has supported Peter through their 45 years of marriage and knows how to keep everything in order.