What are your aspirations?
How good do you need to be compared with your competitors?
Conventional B2B selling is fundamentally misaligned with how customers prefer to make purchases.
Here's an example. Outdated sales mindsets continue to emphasise the importance of "overcoming objections".
Everybody knows that salespeople's top priority is to achieve their sales targets.
It's no wonder that most customers prefer to purchase without speaking with a salesperson.
Sales processes and skills should prioritise helping customers to define the outcomes they're seeking.
Then, co-creating proposals that enable these outcomes to be achieved reliably.
With salespeople increasingly accountable for whether customers achieve the outcomes they bought.
We've been training B2B sales teams for 40 years.
We know that changing sales priorities, mindsets, processes, and skills is HARD.
In most situations, what's needed is a fundamental Sales Reset.
Interested in learning more about our Sales Reset Coaching Programmes for B2B Sales Team Leaders?
It will be great to meet you.
Let's get this coaching conversation started!
