Way back in 1986, when we started our sales training business, our very first client was Bridgestone Tyres in the UK.

Peter Button speaking at TomTom sales conference, Barcelona, January 2019

In January 2019, we were leading some workshop sessions in Barcelona at a sales conference with TomTom Telematics. We’ve worked with TomTom and their channel partners for about 8 years now. While we were at the conference, the news broke that TomTom Telematics had just been acquired by Bridgestone.

When we heard the news of the acquisition, our first thought was “full circle”!

And it seems significant that this news emerged as we are taking our next big steps forward with the development of our online “Sales Reset” resources.

The journey from Peter Button Associates to Sales Reset

Over the last 33 years, our branding has evolved.

In the 1980’s, one of the first requirements for a new business was to get your letter heading designed and printed. Our stationery proudly proclaimed that we were “Peter Button Associates – Industrial Sales Training”.

In 1997, we established the company “Real World Training Limited”. As our work with clients broadened beyond training, this name changed to our current company name: “Real World Strategy Limited”.

And here we are in early 2019, at the start of the latest version of how we work with our clients, branded as “Sales Reset”.

Focus: Online resources to enable our clients to improve sales results

So why this most recent change to how we work?

It’s all about focus to make it as easy and as fast as possible for our clients to improve their sales results. With as much or as little help as they need.

We’ve chosen “Sales Reset” because it gets to the heart of what we do. We help people to make significant improvements to sales results by achieving a reset.

We’ve learned that to improve sales results, reset is typically required in a range of key areas:

Over the last five years or so, we’ve tested and assembled a range of online resources. We’ve got lots still to do to develop all the resources that we’d like to have in place, but the framework is now in place:

We’ve chosen the range of tools that we will use to communicate with our clients, from Sales Reset webinars to Live Chat.

Over 30 years in the making

Over 30 years in the making, we’re looking forward to this next chapter in our story.

It will be so interesting and worthwhile to learn how best to use these new online resources to increase our impact on clients’ sales results.

Your comments and observations will of course be most welcome!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.