About Sales Reset

What are we seeking to achieve?

Mission

Our mission is to put customer success in the hands of salespeople and hold them accountable for managing expectations accurately.

Vision

Our vision is to transform B2B selling by building a global community of practice that is focused on salespeople's accountability for measurable customer success.

Values

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Measurable

Customer Success

 

We reject definitions of customer success that are exclusively about retention and lifetime value.

Instead, our members focus on the evidence of the impact of their products and services on their customers.

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Coaching

Customers

 

We reject confrontational selling that is built around "overcoming objections" to "close the sale".

Instead, our members become skilled coaches, enabling multiple stakeholders to define success more accurately.

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No

Surprises

 

We reject the idea of pushing customers into decision timeframes that leave insufficient time to get things right.

Instead, our members take care to manage everybody's expectations to ensure "no surprises".

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Lifelong

Learning

 

We reject conventional sales training approaches based on occasional  "motivational workshops".

Instead, our members are committed to continuous improvement in every aspect of their professional selling.

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Community

of Practice

 

We reject the idea of leaving people in sales roles unsupported and reliant on self-motivation.

Instead, our members are committed to support each other within our Community of Global Best Practice.

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Embracing

Technology

 

We reject the reliance on old-school personal meetings and manual sales processes.

Instead, we embrace remote selling and the technologies enabling us to collaborate with more stakeholders.

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Deliberate

Practice

 

We reject the limiting beliefs that life experience has placed on too many people.

Instead, our members are committed to continual sales reset and improvement through sustained and deliberate practice.

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Sales Team

Leader as Coach

 

We reject the assumption that sales team leaders don't have time to coach every team member.

Instead, we strongly encourage frontline salespeople to expect world-class  coaching every week.


Sales Reset Team

Peter Button Photo Square

Peter Button

Founder and Sales Reset Coach

Peter Button is the Founder and Director of Sales Reset. Since starting his own sales training business in the mid-1980s, Peter has worked with hundreds of B2B sales teams in almost every industry sector.

Philip Caulfield

Philip Caulfield

Sales Leadership Coach

Philip Caulfield is a highly experienced senior business leader. Philip plays a pivotal role in coaching sales team leaders to achieve sales results reliably, giving businesses confidence to invest.

Jean Profile from LinkedIn

Jean Button

Sales Reset Administrator

Jean Button looks after all of the back office functions at Sales Reset. Jean has supported Peter through their 45 years of marriage and knows how to keep everything in order.